There are also different types of brackets you can mount the TV on. ‘We can create special mesh doors so that speakers are hidden but the flow of sound isn't impeded,' says Tim Newbold of furniture builder Domus. That way, speakers are hidden but the flow of sound isn't impeded. If you have a surround sound system that you also use to play music, it's worth asking your furniture maker if mesh doors can be created. To create this look, the TV is mounted on a wall bracket, then shallow cabinetry is built around it. As well as to hide a TV, this is a great solution if you also have other media that needs to be tidied away, such as a collection of DVDs, CDs or vinyl. “e are absolutely convinced that this is going to be very, very attractive for a large group of customers who really aren’t even in the market today,” Stephenson told investors in November 2016.It may look like a pretty country-style panelled wall, but the middle section of this bespoke solution slides aside to reveal an embedded flat screen. At the time, AT&T’s then-CEO Randall Stephenson had promised that the skinny-bundle strategy would disrupt the pay-TV biz with revolutionary pricing, dramatically undercutting other TV providers. 30, 2020.ĪT&T’s “premium TV” business (which includes DirecTV and AT&T TV) has been in a downhill slide, too: As of the end of the third quarter of 2020, those totaled 17.1 million, down 590,000 sequentially and representing a loss of 3.3 million over the prior 12-month period.ĪT&T first launched DirecTV Now in late 2016. Over the next two years, it shed 63% of those, to stand at 683,000 at the end of Sept. AT&T TV, designed around a purpose-built Android TV set-top, starts at monthly prices of $70, $85 and $95, and the top two tiers include HBO Max for one year at no extra cost.Īt its peak, DirecTV Now (later rebranded as AT&T TV Now) had 1.86 million in the third quarter of 2018. In a statement provided to Variety, AT&T SVP of marketing Vince Torres said, “We’re bringing more value and simplicity by merging these two streaming services into a single AT&T TV experience.”Ī company rep said existing AT&T TV Now customers will continue to have access to the old lineup of channels for the same monthly price “and will not experience any disruptions as part of this change.”ĪT&T TV Now most recently was priced started at $55/month for 45-plus channels, and a tier including HBO Max started at $80/month with more than 60 channels. But the attempt to win cord-cutters backfired, as AT&T hiked the prices of the over-the-top package and the early adopters dropped the package in droves. AT&T first launched the skinny-bundle service in December 2016, originally called DirecTV Now, stuffed with 100-plus channels for an eye-popping intro price of $35 per month. The phasing out of AT&T TV Now comes after years of shifting strategies and a confusing mélange of marketing messaging. The AT&T TV broadband-delivered product, introduced last spring, is priced and packaged more like traditional cable and satellite TV and is designed as a replacement for the steadily declining DirecTV satellite service. “AT&T TV Now has merged with AT&T TV to bring you the best live and on-demand experience!” a message on the telco’s site says. In an update on its website this week, the telco said it is no longer selling AT&T TV Now to new customers. UPDATED: AT&T has thrown in the towel in trying to compete for cord-cutters looking for a cheap TV bundle - an unsurprising move as the telco tries to shore up its struggling pay-TV business.
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